30 Content Marketing Stats You Need To Know

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Material continues to rule most marketing techniques, and there is evidence to support my assertion.

Basically, content marketing is a crucial aspect of any digital marketing method, whether you’re running a little regional service or a large multinational corporation.

After all, material is indisputably the very lifeline upon which the web and social networks are based.

Modern SEO, for all intents and purposes, has actually successfully ended up being optimized content marketing as Google needs and benefits companies that create content demonstrating Competence, Authority, and Trustworthiness to the benefit of their consumers.

Material marketing includes creating and sharing important, pertinent, amusing, and consistent material in different text-based, video, and audio formats.

The main focus should be on attracting and maintaining a clearly defined audience, with the supreme objective of driving profitable client action.

However with so much material being produced and shared every day, it is necessary to stay upgraded on the most recent trends and best practices in material marketing to keep up.

To assist you do just that, here are 25 content marketing statistics I think you must know:

Content Marketing Use

The number of businesses are leveraging material marketing, and how are they preparing to discover success?

  1. According to the Content Marketing Institute, 73% of B2B online marketers and 70% of B2C online marketers utilize content marketing as part of their total marketing strategy.
  2. 91% of marketing pros surveyed by Semrush achieved success with their material marketing in 2021.
  3. A B2B Material Marketing Study conducted by CMI found 40% of B2B marketers have actually a documented material marketing strategy; 33% have a strategy, but it’s not recorded, and 27% have no strategy whatsoever.
  4. Half of all marketers state they contract out some material marketing.
  5. The pandemic increased content use by 207%.

Material Marketing Method

What methods are content marketers using or finding to be most efficient?

  1. 83% of online marketers think it’s more effective to develop higher quality content less often.
  2. In a 2022 Statista Research Study of online marketers worldwide, 62% of participants stated they believed it was very important to be “constantly on” for their clients, whereas 23% thought content-led communications were most reliable for individualized targeting functions.

Types Of Content

Material marketing was synonymous with publishing blog sites, but the web and content have developed into audio, video, interactive, and meta formats.

Here are a few stats on how the different types of content are trending and performing.

  1. The leading 3 kinds of content being created by marketing groups in 2022 consisted of videos, blogs, and images.
  2. Short articles/posts (83%) and videos (61%) are the leading two content types that B2C online marketers utilized in the last 12 months. Their usage of long-form articles increased to 42% from 22% last year.
  3. Short-form video material like Buy TikTok Verification Badges and Buy Instagram Verification Badge Reels is the most efficient type of social networks content.
  4. 40.8% of marketers said initial graphics (infographics, illustrations) helped them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C online marketers anticipated their organization to buy video marketing in 2022. (Source: CMI)
  6. Brief material (300-900 words) attracts 21% less traffic and 75% less backlinks than short articles of average length (900– 1200 words.) (Source: Semrush State of Content Marketing 2022)
  7. Interactive material sees 52.6% more engagement than fixed content, with purchasers investing approximately 8.5 minutes viewing fixed material products and 13 minutes on interactive material items. (Source: Mediafly)

Content Distribution

It is not merely sufficient to create and publish content.

For a content strategy to be successful, it should include distributing material via the channels frequented by a service’s target market.

  1. Buy Facebook Verification Badge was the leading circulation channel for B2C marketers in the previous 12 months and the channel that drove the best outcomes. (Source: CMI)
  2. B2B online marketers reported to CMI that LinkedIn was the most common and top-performing organic social media distribution channel.
  3. 80% of B2B marketers who use paid distribution usage paid social networks advertising (Source: CMI)

Content Intake

When content reaches an audience, it is very important to comprehend how an audience consumes the content or takes action as a result.

  1. A 2021 DemandGen research study revealed 62% of those making B2B purchase choices said they relied more on practical material like case research studies and visual material, such as webinars, to guide their buying decisions and citing a greater emphasis on the trustworthiness of the source.
  2. Purchasers want to spend no greater than 5 minutes examining most content formats. (Source: DemandGen Material Preferences Study)
  3. In a recent post, blog writer Ryan Robinson reports the average reader spends 37 seconds checking out a blog.
  4. 65% of respondents to DemandGen’s study stated they provide more credence to peer evaluations, user-generated content, and third-party publications/analysts vs. company-generated content.

Content Marketing Performance

One of the main factors content marketing has removed is its capability to be measured, optimized, and connected to a return on investment.

  1. B2C online marketers reported to CMI the leading 3 objectives content marketing assists them to achieve are creating brand name awareness, building trust, and educating their target market.
  2. Content marketing creates 3 times as lots of leads as traditional outgoing marketing but expenses 62% less (Source: CMI).
  3. 56% of online marketers who utilize blogging say it’s an efficient strategy, and 10% state it produces the best ROI (roi). (Source: Hubspot blog site research study)
  4. Over 60% of online marketers determine the success of their content marketing strategy through sales. (Source: Hubspot State of Marketing Report, 2021)

Content Marketing Budgets

Budget modifications and the determination to buy particular marketing strategies are excellent indicators of how popular and effective these techniques are at a macro level.

The following statistics certainly seem to suggest marketers have actually purchased into the value of content.

  1. 61% of B2C online marketers in CMI’s 2021 study stated their 2022 material marketing spending plan would exceed their 2021 spending plan.
  2. 22% of B2B online marketers stated they spent 50% or more of their overall marketing spending plan on content marketing. Moreover, 43% saw their material marketing spending plans grow from 2020 to 2021, and 66% anticipated them to grow again in 2022. (Source: CMI)


All forms of marketing come with difficulties related to time, resources, expertise, and competition. Acknowledging and resolving these obstacles head-on with well-thought-out methods is the very best way to conquer them and understand success.

  1. Top challenges consisted of “bring in quality leads with our content” (41%), “generating enough traffic and promoting our content” (39%), “producing material that resonates with our audience” (31%), and “proving the ROI of our content” (30%). (Source: Semrush’s State of Content Marketing 2022)
  2. Modifications to SEO/search algorithms (64%), modifications to social media algorithms (53%), and information management/analytics (48%) are among the leading issues for B2C online marketers. (Source: CMI)
  3. 47% of individuals are looking for downtime from internet-enabled gadgets due to digital fatigue (Source: EY Survey)

Time To Begin

As you can clearly see and maybe have already understood, material marketing can be an extremely efficient and affordable way to produce leads, construct brand name awareness and drive sales.

Those ready to put in the work of developing a recorded material method and executing it by producing, dispersing, and enhancing high-value, appropriate customer-centric material can reap significant organization rewards.

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Featured Image: Deemak Daksina/SMM Panel