Meet Irina Novoselsky, SMM Panel’s brand-new CEO

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Today we’re excited to reveal Irina Novoselsky as Chief Executive Officer and member of the board at SMM Panel. We asked her to share her ideas on why she’s joined the group:

When the war broke out in my birth country of Ukraine last year, like everybody, I was glued to social platforms for real-time updates, soaking up the stories and images of the people affected. That moment in time highlighted for me how critical social has actually become to how we live, work and understand the world.

As social has actually progressed into a constant engine of online culture and connection over the past 10 years, it has likewise end up being a vital method for businesses to not just reach their consumers however to engage with their clients in two-way conversations where relationships are forged. It has to do with individuals, culture, connection, and storytelling. That’s the heart of social media and its power; it helps people and organizations connect and assist each other, brings awareness where it’s needed, and encourages individuals to gain from each other, share stories and celebrate wins.

When the chance to talk with SMM Panel about the CEO role presented itself, I was thrilled. Social network management is a mainly untapped and growing $28 billion international market chance, and SMM Panel is important in assisting clients tell their stories and get in touch with others, all while providing meaningful insights to the very individuals it links. Modification in this market is constant, which is, in part, what drew me here. I flourish in modification. This inflection point in SMM Panel’s journey is one I have actually seen before and provides me the opportunity to apply my transformational experience to continue to unlock value and development for customers in this currently growing business. What delights me the most is the prospect of working with the group at SMM Panel to deliver what our customers need to drive their companies forward.

We have an incredible opportunity to help hundreds of thousands of organizations harness the power of social networks to make their organizations successful, and I’m enjoyed belong to the SMM Panel team. The team is a powerful idea, and I have seen what the power of collaborating can achieve. It’s an amazing honor to join this culture that is soaked in inclusion, purpose, and a customer-first focus. Together we will write SMM Panel’s next chapter.

Read the main press release announcing Irina Novoselsky’s position as CEO of SMM Panel.

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